The world never stops revolving, and there is always someone awake. Sure, marketers schedule their big announcements or hot new prices at the "best times" of the day. But when are these best times?
The fact is, each industry is different. For example, the pizza industry gets much more traffic on Friday and Saturday, but the insurance industry gets more hits on the weekdays. Simple to understand, right? But what about the hour in the day; how do we know which hour to post our Twitter message so that the most users will see it?
Most companies have found these results rather quickly. Through trial and error, and some common sense, the best times to post are at 12 noon and 6pm, which are during the "best times" for social media users because they are on a lunch break or are returning home!
Thanks to Modea, this visual shows the click-through rate of Twitter links. The data is from last year, but the concept remains the same for 2013.
 |
| From Social Media: Not a 9-5 Profession |
Don't Rely Only on What Others Say
Since this is generic information, the best way to select a time is by your own company's trial and error. For example, noon is not the best time to post an advertisement about insomnia (but you should try midnight instead).
One last tip: your Twitter followers can also help you decide when to post your link or new message. Find out if your followers are students, in the workplace, or are international; these demographics can help you choose Tweet times to fit their schedules.
Or better yet, try out these Twitter Analytics and Visualization Tools by a great blogger, Garin Kilpatrick.
Until next time, have a wonderful new week in this lovely month of April :)
No comments:
Post a Comment