Friday, July 26, 2013

What's Your Score?

I guess I am behind the times when it comes to knowing your 'influential' / 'popularity' score. A service called Klout provides users, including famous people, with Klout Scores. These scores indicate how much you influence the people around you. Below shows how the score works:

Source: Klout How-It-Works page

Klout uses your social media connections to determine your score. On your profile, it collects your 'moments' from your recent interactions and posts on your various social media sites. Basically, the more that your friends comment, like, re-post, reTweet, etc, the more your score increases.

I've connected my few accounts and I have an okay-score of 39. What does this mean? I think that for businesses, a higher score means that you are already influencing others, and getting more people talking about your company. For an individual, it's more like bragging-rights material. What do you think?

So now I ask you, What is your score? Do you think this score really matters?

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Have a great Friday everyone and have a safe, enjoyable weekend.
-Amanda

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